The distributors are well on their way to align their business models more closely with their tech vendors by providing highly-skilled technical support to offer deep expertise for world-class customer satisfaction. Similarly, Value Added Distributors (VADs) are accelerating the sale of product and solutions into the market place with focus on incentives to drive reseller growth. Secondly, VADs are aimed at creating an enhanced and superior level of service for partners and customers on the latest technologies and the role is built on a unique business model with a specialized resource portfolio optimized for increasing adoption and market development of specialty solutions.
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