So this article will help both you, and me, because sure at the end of this article, I will have some more proposals for my new client. Friends, I want to ask you a question to begin with. Would you give your first son or daughter an ugly name? Let's start there. Hypothetically, let's say that you are going to have a child in the next few days and you have to think of a name that has value, means something, is cute, short and easy to pronounce . Surely if you take all these factors into account, you will find a nice one. I think the same should happen when creating your company name.
That is why I brought some tips that will help you find the correct name for your company regardless of the sector in which it is located. You should start by deciding what you want to communicate with your brand. That is the first thing that
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I am going to recommend, and it is about the name of your business reinforcing all or some of the key elements of your company, or as I prefer to call it in everyday life: the keyword that translates the DNA of the brand , some examples of it are; (speed, attention, environment, etc.). The first step is to decide what you do and how you differ from the competition , after this you can define the qualities that you want to stand out from your brand. Some Tips I'm going to teach you some methods that will help you find your business name more easily, or if you work in the advertising medium like me, it will help you find names for your clients.
That has value Create a name with value, look for one that tells a story , generates value and leaves a message. Some companies, to give value, resort to the name of their founder, for example ... "Leo Burnett, Honda, Ralph Lauren, Zara or Walt Disney" are some brands that you may know and that generate value through the name of their founders. Make it memorable Find a name that people can easily remember, is easy to pronounce, and is different from your competitors. I am going to name some companies that, from my point of view, have memorable names, due to their brevity and ease of naming. "Appel, Sony, Lego, Nike, Sure" if these brands have something in common is that they are all written with less than 5 letters and both a child and an elderly person could easily say it. Use acronyms Sometimes it is easier to convey an idea or concept using short acronyms. Look at the examples I found and you will understand it better. EPM (Public Companies of Medellin) HP (Hewlett Packard) FBI (Federal Bureau of Investigation) UN (United Nations organization) People remember the use of acronyms more than a whole paragraph or long sentence, so look for clear and short acronyms.
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